01 — DIRECTION

Growth

Strategy, commercialisation and process leadership. Delivered by Bergence, the Group's advisory and executive company — for clients across sport, events and business, and for the Group's own portfolio.

Strategy & CommercialisationProcess LeadershipOutsourced TeamsFinance & Administration

Strategy & Commercialisation

Where the revenue is, and how to get to it. Commercial thinking that ends in a plan someone can act on, not a document that sits on a shelf.

Services

Commercial

  • Commercial strategy
  • Commercialisation planning
  • Revenue audits
  • Business modelling

Sector

  • Sports strategy
  • Event strategy
  • Host city and destination concepts

Growth

  • Marketing strategy and positioning
  • Feasibility and opportunity assessment
  • Market entry and international expansion

Typically fixed-scope projects of four to twelve weeks, ending in an execution plan we can also deliver.

Process Leadership

Someone accountable for the thing actually happening. Strategy fails on delivery far more often than on thinking — this is the layer that closes that gap.

Services

Running the work

  • Programme and project management
  • Milestone and delivery oversight
  • Governance and decision structures

Keeping it aligned

  • Stakeholder alignment
  • Transition and change management
  • Progress and risk reporting

Engaged per project, or monthly alongside an existing team.

Outsourced Teams

A commercial or marketing department without the hire. Senior capability embedded in your organisation, working as your team rather than reporting from outside it.

Services

Departments

  • Outsourced commercial department
  • Outsourced marketing department
  • Partner and sponsor servicing

People

  • Interim and executive leadership
  • Embedded specialists
  • Team build-out and recruitment support

Monthly retainer, three-month minimum. We take three to five clients rather than one large one.

Finance & Administration

The operational floor underneath everything else — the part that is invisible when it works and expensive when it does not.

Services

Back office

  • Finance and bookkeeping support
  • Administration and operations
  • Contract and supplier administration

Reporting

  • Board and management reporting
  • Budgeting and business planning
  • Cash flow and forecasting

Monthly retainer, usually alongside another Growth engagement.

Let's build something that lasts.

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